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If you own a website, then know that Google is constantly making changes to the search engine results page each month and because of those changes, its important to keep up with those changes. Most changes are not noticeable, but some are changes are noticeable. One of those changes was the addition of rich snippets. Rich snippets are mostly structured content designed to give searchers for more information about a business, page, service, or product. You might see things such as stars, product prices, company name, or location along with the link to the search result links. All of these things are considered Rich Snippets.
All though, Rich Snippets is just a small amount information, they can be helpful and give a site more visibility to the search engines.
How To Add Rich Snippets to Your Website
To add Rich Snippets to your website is done through the code on the website using code that tells the search engines that is information is a rich snippet and should be added to the search results. If you like to do reviews of products and services on your website, you can check out the wordpress plugin –Author hReview or check out my review of the plugin in action.
A Visual Look at Rich Snippets
For a visual look at Rich Snippets, take a look at this infographic by Bluegrass Internactive, found on SEOm.oz
Visual Guide to Rich Snippets on SEOmoz created by BlueGlass Interactive.
About James
[…] If you’re a frequent reader of Evolutionary Designs then you’ll have seen James writing about rich snippets and semantic web markup before. For those of you not familiar with the terms I’ve written a brief […]