Recently, I had the privilege of previewing a new Facebook marking book by a favorite blogger of mine, Faissal Al-Haithami of fansbridge.com. and I have to say it is full of great information about Facebook and how use it as a marketing tool.
A Little Information about Faissal
Originally, I came across Faissal through a guest on Famous Bloggers and his article entries on Blog Engage. Since then, I have stopped by his blog whenever I can. He has even posted several guest articles on Evolutionary Designs. If you haven’t had the chance to read his blog, you should. There is a wealth of information about social media, marketing, Facebook, and blogging.
Facebook Marketing For Smart People
Faissal contacted me back in April about a new ebook “Facebook Marketing For Smart People” he was working on. He asked me to preview the new book, let him know my thoughts, and introduce it on Evolutionary Designs.
Within the first few pages of Faissal’s book I realized this isn’t just another marketing book, its more! It’s a 141 page book full of information to create a successful Facebook marketing campaign. The best part is you can get this book for only $19 for the next five days. Then it goes up to $27.
Topics in Facebook Marketing for Smart People
Smart 1: Develop A Facebook Strategy and create a plan
The first smart will be about how to develop a facebook strategy and plan that will fit your social media presence, I will go with you through 5 super important points, I did my best to summarize these tips and tried to make them as clear as possible.
Smart 2: Setting And Customizing Your Timeline Page
February 29 2012 Facebook announced about the Timeline profile for pages. So I’ll show you in this smart. Firstly, how to set and customize your facebook Timeline page the right way. Secondly, how to use the timeline features to promote your products, events or anything you want. Thirdly, I will provide you with a step by step guide to get your timeline ready and checklist to make everything easy and clear.
Smart 3: Free Ways To Generate Fans
Now after building your Facebook timeline page, we will go over 14 creative way that are going to help you to increase your Facebook fan base with no cost.
Smart 4: Facebook Edge Rank Formula
In this smart I will be explaining everything you need to know about facebook edge rank and how to increase your score by providing you with 7 sharp Status Ideas that will Improve your Edge Rank score and the best strategies so you can get the most of your updates.
Smart 5: Engage And Interact With Your Fans
Want to have highly active fans in your Facebook page? You need to know how to make your Fans Active for any Update you do, because it’s important that you build the best relationship with your fans. In this smart I will show you how you can engage your fans and make them interact with you.
Smart 6: Hosting A Facebook Contests
Facebook contests have been playing a big rule to increase the fan base, and when the number of fans increase the sales and trafﬁc will also increase. What is more, facebook contest will help us to have more interaction between pages and fans then of course more engagement. In this smart I will show you how to host a successful facebook contest in your page.
Smart 7: Facebook Page Insights Tool
Facebook Insights provides Facebook Page owners with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners are better equipped to improve their business with Facebook.
Smart 8: Facebook Events
One way you can bring people to your business is by hosting an event. Your event might be a workshop, a brown bag lunch speaker, or a seminar. Facebook allows you to create an event listing that you can share with people on Facebook. In this smart I’ll show you how to create a Facebook page event and promote that event on your facebook page.
Smart 9: Increase Sales And Make Money Through Your Page
When you create your Facebook Page you should probably have some sort of goal in mind aside from attracting fans. Perhaps turning Facebook fans into sales, maybe by generating leads or occasionally selling products or services directly. In this smart I will show you 6 Creative ways to sell your products or services on Facebook.
If you’re interested in making money using Facebook. Facebook offers several ways to buy and sell your wares within the Facebook Platform with assorted third-party applications (apps). In this smart, I will introduce you to the most widely used Facebook Marketplace application. We will discuss and dive into selling in the Marketplace from posting and managing a listing to complying with he Marketplace guidelines.
Smart 11: Facebook Places For Local Businesses
Want to have your own business show up within Facebook Places? For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your store, restaurant, office or venue. In This smart I will walk you through all the steps necessary to have a facebook place.
Smart 12: Facebook Advertising System
Facebook advertising System is one of the awesome features that facebook offers to marketers. The ability to target a very specific demographic information and the very low cost of these ads. In this Smart, I will show you the 4 steps necessary to get your facebook advertising campaign ready and running successfully. Then, You will get my 26 Strategies that I use to get the most of my facebook ads.
Smart 13: 25 Social Media Tips From 25 Creative Minds
This smart includes Social Media tips from: Pat Flynn, Andy Baily, Danny Iyn, Kristi Hines, DiTesco, Marcus Sheridan, Francisco Rosales, John Paul Aguiar, Ana Hoffman, Brankica Underwood, Adrienne Smith, Kimberly Castleberry, Kiesha Easley, Kiesha Easley, Mavis Nong, Mavis Nong, Jane Sheeba, Ms.Ileane, Hajra Kvetches, Extreme John, Justin Germino, Brian D. Hawkins, James Johnston, Khalifa Haroon, Yasser Masood and Steve Scott.
Smart 14: What is Next?
After reading all the smarts above you may ask, What is next? What you should do after going through this ebook? well, you are not the first to ask this and since this question often comes to mind. I have put this smart together to help you find the best answer.
The above information taken directly from Facebook Marketing for Smart People information page.
As I mentioned before, I found a wealth of information on how to use Facebook as a marketing tool. I learned things that I didn’t know you could do with Facebook or that I didn’t have my own page setup in a way to help market Evolutionary Designs and not just be a page about Evolutionary Designs on Facebook.
So if you are looking to start a Facebook campaign or just wanted to setup your own fan page, then this is the ebook for you! Grab it today before the price goes up. Even if you miss out on the introductory price, the full price is still a great deal!