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As an SEO consultant, I know that Google Page Rank is affected by many important factors. One of the most important steps to improving a site’s page rank in Google search is to have content rich information that includes keywords relative to your site and/or blog post. It is also important to make sure that you post links and subject titles with relevant keywords that describe the subject of your content.
Some bloggers and webmasters try to improve the page rank and attract visitors by creating irrelevant content on pages and stuffing keywords that have little correlation to the page. If Google finds that a site has violated their guidelines, they will take action. Some examples of content issues that Google prohibits are as follows:
- Thin Affiliate Sites
- Doorway Pages
- Auto-Generated Content
- Scraped Content
Thin Affiliate Sites are sites that collect pay-per-click (PPC) revenue by sending vistors to affiliate program websites. The thin affiliate sites provide little or no added value or service to the readers. Most of these pages are either cookie-cutter sites or templates, and do not have any unique content. As long as the webmaster has added value for the users and produces meaningful content, there is no issue with using affiliate programs.
Doorway Pages are junk pages created to trick the search engine into inflating a website’s page rank. The page rank is increased through stuffing keywords for a popular search phrase that is irrelevant to the actual website. The doorway pages will then often direct readers to another unrelated page through misleading links.
Auto-Generated Content is content produced by a program to increase page rank. In most cases these sites will have random paragraphs of nonsensical text that contain keywords.
Scraped Content is when webmasters duplicate popular web content in hopes that their page rank will increase off the other site’s popular content. These web pages will frequently update information to maintain the most current content that ranks highly on search engine queries. Scraped content is a duplication of existing information, which is counted against both sites in the search engine ratings. As syndicated feeds grow in popularity in the blogosphere, this issue will magnify for search engines.
If you are concerned about your website or have been removed from search engine listings, go to Google Webmaster Guidelines Page.
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It is also important to make sure that you post links and subject titles with relevant keywords that describe the subject of your content.
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Yes posting links and with relevant keyword is also very import. I spend a lot of time researching that very issue with my clients and personal sites as well.B)
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Many political blogs have little to no original content and yet rank well and have insane traffic. The content is not original, but it does provides useful information that people want. You have to be "home" and active on the site as well. Just throwing out info will not cut the cake.
I just finished your post on 17 SEO sites. Good stuff! Thanks for the Commentluv as well.
Be sure to spread the CommentLuv and DoFollow your TopCommentators!
My recent post MrCyberSmart’s 30 Day SEO Challenge Update
Thanks for stopping by and commenting.
MyCyberSmart, that is a great comment. I never really thought about that. I seen some of these of these "legit" sites have insane traffic but no original content. I try and stay away from those site if I can.
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Man, I have to say that some of these sites are fantastic even though they have no original content. Look at LittleGreenFootballs, for example; no original content, but what a great resource. I have a political blog in Chicago with some original content, some podcasting, and a few of my original political philosophy articles, but I have a loyal readership because they like the news that I post. it may not be original, but it is not on FOX or CNN.
That's what got me into blogging, politics. Political blogging is the hardest blogging in my opinion. I learned so many skill through political blogging. People on my facebook page use me as a news source as well. No original content at all… just good intel.
I guess what I'm trying to say is that if you are serious about what you post, from a passion rather than for money, it can still work with little or no original content.
My recent post MrCyberSmart’s 30 Day SEO Challenge Update
I have my content scraped a few times. There are a number of splog blogs hosted on Blogger.
Thanks for sharing the info..I totally agreed with you that the content of the site always a factor for google page ranking and that's why I always post original content on my blog site.
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Good and helpful information! Thanks!