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As more people are now concerned with impact that humans might have on environment, many businesses are currently going for all the eco-friendly practices around here. Going green is always beneficial for business in so many different ways. It will not just help in reducing environment impact, but might help in connecting you with some more eco-conscious customers. Marketing is another such area of your business, where you get to minimize the carbon footprint of your firm.
You have digital marketing based campaigns, known to have an eco-friendly approach towards advertisements. However, some elements will still create waste. For an example, email recipients might sometime print their messages. On the other hand, you have SMS marketing; an easy and fun way to match up with potential individuals in eco-friendly manner.
Focusing on SMS marketing:
Connecting people via text message is an art of SMS marketing. You can further create campaigns using some special codes, which will force customers to opt-in to mobile program. After mobile users receive message from business, your company will start sending tips, offers and some more. Nowadays, SMS marketing has proven to receive high rate of response than direct mail or email.
Chances of greater return on investment:
When you send customers any text message rather than direct mailing, you are cutting down use of paper. This is a significant way to reduce cost and also saving the environment. Even though text messages is not free, but the overall expense will be quite less as you are not using design or paper. To top it all, you can further consider opening rate data related to the field of text message marketing. You will potentially enjoy higher ROI for that, as well. It is one of the major reasons to consider SMS non profit marketing tips by your side.
Cut way down on your waste:
By presenting a comprehensive form of mobile program for business, you can easily cut down waste as created by your firm. In the year 2009, around 379,900 tons of junk mails were produced in only one country! This is a massive amount related to paper waste, which will contribute to around 4 to 6 million trees death. Not only paper waste by direct mail campaigns, but even email can contribute to waste. Whenever you distribute email campaigns to potential customer, many people would like to print that message or coupon to redeem it. It will give rise to quite some waste. In terms of mobile offers through text, customers will find it handy always and won’t print anything.
Easy way to connect with customers:
SMS marketing will not just reduce the company’s impact on environment but will provide you with a way to connect with the customers well. You can easily work on so many other objectives by distributing text messages. You can always send some helpful tips, reminders about said events and more. Some of the well timed SMS will help keep your company at the top of people’s minds. So, now you know why opting for SMS marketing is equivalent to saving the environment.
Author Bio – Maria Jones is blogger and content writer who write many articles on Business, Marketing and Technology. She enjoys reading new thing on internet. She spends lot of time on social media. Visit now SMS marketing
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