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Consider yourself as a customer and know if your website is doing justice with them!!
Are you conferring a website that not only meets but also, exceeds the customer’s needs?
Is your website engaging enough to distract the customers from the work they are up to?
What we meant is that is your website customer-oriented?
Before creating a website, there are many factors that the business owner has to consider. You cannot just make a website that does not have any shareable and engaging content.
So, there is a dire need to focus more so that you experience healthy traffic on your website. Do not forget that your website is the main tool that helps you to reach potential customers.
As far as our experience is concerned, only the perfectly carved design has the ability to do so!! If you do not have any idea about the influential web design then you cannot keep the visitors on your website. The non-appealing website makes the customers disinterested. And, they leave and move to some other website.
So, you do not have more options than to keep the web design top-notch. Allow the visitors to visit, stay, examine, communicate, engage, and make purchases on your business site. Certainly, there are many website designing companies out there in the market, all with different approaches and budgets. You can find the one that can fulfill your web design needs.
Otherwise, you can keep on reading this article to know the best ways to make the website more engaging.
Different Ways to Make the Website More Engaging to Your Visitors
As the study goes on, there are many factors that can be considered to make the website more functional and customer-oriented. We have seen that the modern graphic design prioritizes simplicity over anything. No one likes to include the redundant elements that usually make the website cluttered and complicated at the same time.
Nowadays, visitors find it easy to navigate from one page to another. The users prefer to experience a fast, clear, engaging, and visually appealing website. The content added is more informative and is according to the user’s needs.
How To Make A Website More Engaging
If your website does not have all the above-mentioned essentialities, then you need not worry. We are here with the best ways that you can follow and keep up your website level. Find out below!!
A Clean and Functional Web Layout
To create an appealing and engaging website, your web layout has to be simple. It should be the reflection of your brand that the visitors can easily get your message by simply glancing at your website. If your web design fails in achieving so, then you need to redesign your website to eradicate the useless clutter.
There are several website builders that you can use to leverage the benefits of the premade templates (free, paid, both) they incorporate. The web layout has to be easy and smooth navigation. Moreover, with simple and easy layout design, your website can be used on different platforms and devices; compatibility is a must.
Consider White Space
Overlooking white space can give you unfavorable results in the future. If you are thinking that every part of the webpage should incorporate something, then you are on the wrong path. It is a big NO-NO!!
This is not at all effective from the design point of view. Do not make your website cluttered by using every corner of your website to include something.
Like, in the messy room, you do not know where to start, the same in the case of a disordered and messy website, that does not make everything visible on first look and make it tough for the visitors to read. White space is a likable element on the website that secures visitors and channelizes their attention from one service to another.
Simplify Content
Most of the website owners think that the more they add the content; the longer the users will stay on the website. It is totally wrong!!
Your text-heavy approach is killing the user’s interest. They only want clean and easily understandable content. The visitors came to your web page to gain some effective knowledge, not to get confused in whatever you have put on.
Try to be unique and authentic!! Include some visual elements that make them interested and encourage them to stay. The website needs to be a blend of text and visual content. Do not forget that there would be some products and ads on the website pages as well. But, if you think that they are non-essential then removing them is the best way.
Strategize Colors Thoughtfully
Have you ever thought about why choosing colors is an essential task? No!! Give us the privilege to tell. The colors have psychology- when someone sees the colors, they think of certain things. Every businessman uses colors according to the field they are serving in. Like; the food chains, generally, the combination of red and yellow are used in the web design- because these colors make the visitor hungry. Several social media websites and internet-based companies use the blue color; like; twitter and Facebook. Blue is a relaxing and calm color.
So, we recommend you to choose the color wisely to make the webpage beautiful. Those colors that overwhelm and clash do not appeal to the visitors and your web pages lack in user engagement. Hence, do not use more than two color patellate; three maximum but, that could work as an accent color. If your business logo has colors, then the same will be used on the website as well. In case, if there is a combination of black and white, then, you can pick one more color to your website.
Use Call To Action (CTA) Buttons
The call to action buttons is significant because they invite visitors to secure their buying decision or some other actions that you want them to do. The CTA buttons could be about acknowledging the users regarding buying the products and asking them to sign up to the new email address. This could be just a request for initiation in some cause.
The designing of these elements should be the way that pleases all the other design elements. Like, you can use the CTA buttons as a pop up for the visitors who are scanning the web pages. Do not make the text on the CTA button large; it should be concise and direct.
Include the Easy to Read and Clean Fonts
The fonts should match the feel and goal of your brand and website. Indeed, you must be confused about choosing the right font. Several websites use the San-Serif font for the general content on the web pages as it has clean readability. The fonts that do not have serifs, like, Roboto and Arial are simple to read digitally, while serif fonts, such as Times New Roman, are better for printing. The serif fonts, when used on the web, work as contrast and accent and give a web page a dynamic and classic look to the headers and titles.
Our recommendation is to take the 16-point font size for the website for the body text. While seen on mobile, they look perfect and easy to read. The labels and the captions could be smaller; the header has to be of similar size or could be some point bigger. Also, do not forget to check the font appearance on different devices. The text size can change as per the font style you are using.
Use Images and Videos
The other way in our pocket to have an engaging website is by adding a good proportion of images and videos. These two are the key factors that attract visitors and stick them to the website. It holds the capacity to reduce the bounce rate to a large extent.
Besides, the one thing that you need to take care of is that there should be the best mixture of visual and textual content. They have to complement each other in any way. There are several cases that have noticed 100% of a boost in the website potential users.
Also, when including the videos, do not make the website heavy because it can make your website load slowly. Hence, it is better to put one or two related videos on the main web pages.
Mobile-friendliness is a Must
The created website has to be mobile-ready. Everyone has a mobile and they like to access everything on mobile only-convenience is the reason. More than half of the world’s population spends more of their time on mobile phones. And they like it if the websites are appearing properly on the mobile also.
Nowadays, the users prefer to stay on a website that has mobile compatibility. The website that fails to do so does not attract the users and reduces the user satisfaction rate. Assure that all the pages of your website are opening perfectly on the mobile; the visitors do not need to scroll right, left, up down to read the website content.
Include a Confirmation Screen
It is important that your visitors should confirm the deal before leaving the web page. So, make sure that when the users subscribe to the newsletter, buy something from your website then, they should acknowledge the deal. Hence, include a confirmation screen that recognizes the users for fulfilling the purpose and practicing the Call to Action (CTA).
Also, just perceiving them that their deal is a success. Include the screen that welcomes and congratulates the users for leveraging the services when signing up the newsletter.
Prioritize Customer Feedback
Do not forget to include ways to improve your services. Customer feedback is one of those ways. While ensuring that the website design is truly engaging the visitors, do not forget about the customer feedback. Know what they have to say about your services and the products you are offering.
Make some space and use some features where the users can give their reviews and share their viewpoints. Besides, you can choose some group of users that can give their feedback on the design, customer experience, and navigational features.
Easily Accessible Contact Details
Your contact details should be easy to find. The accessible information improves the customer engagement level; the same is also true on the flip side. So, there is no fun in making them frustrated, let them approach you whenever they need.
You can integrate the details in the “About Us” page that the users find easy to get from the navigation menu. Also, similar to other websites, you can put them on the footer (bottom of the website page).
Although, assure that the included contact details are unique and match with the other websites where your business information is hosted. With the consistent contact details, you are converting as a reliable source.
Include Social Media Plugins
The aim of social media plugins is to convert your website as more interactive. These allow the users to share the content on social media handles seamlessly. Plugins are the simple change to make on your page and a productive way to:
- Boost traffic to the website
- Create brand awareness
- Improve the website’s user experience
- Build your appearance on social media
- Create natural backlinks
- Increase the brand’s engagement
Here, our advice is to put the social media plugins at the bottom or top of the web page, in sidebars, following or alongside the content; these all are the recommended places to put the social media plugins.
Include the Customer Service Chats
There are a plethora of ways to engage and interact with customers. The one that has outstanding results are the live chat widgets. Incorporating them on the website offers you an extra channel to attract more customers. The chats are tried and tested ways to solve customer queries and aiding them to get through the complex processes.
This way you can eradicate the conversation gap established between the product producer and the customer. Also, if you are practicing chatbots, then, also, you can satisfy your customers to a higher level and gain their trust.
Website Testing
It is important to know if your website is now appealing enough. So, for that, you need to test it completely. In most of the cases, there are many errors that get overlooked in the website designing.
Finding them is not an easy job- you have to put them on a few definite tests. So, spare some time to know the kinks and carry out website testing. Get rid of those errors before launching your website.
Carry Out a Quality Assurance Test
This competitive market has many quality assurance tests, experts. You must hire them to test every bit of the website. The case might be different when you have a small business and have less budget.
In that scenario, you can ask your in-house team to do a quality assurance test by clicking on the links to know if there are some bugs.
Over to You!!
The overall story is that the more your website is optimized, the more traffic you can notice. Here, in our article, we have mentioned how the website is essential to your growth and what you can do to improve its visibility.
We hope that all the tips will make a difference in your revenue and overall business operations’ effectiveness. Implement them now!!
If you have some queries and suggestions then let us know in the comment section below.
Thanks for reading!!
About The Author
Morris Edwards is a Manager at Awebstar, a eCommerce website designing company in Singapore which is dealing with digital marketing, mobile app development, website designing, logo designing, google adwords advertising and more. Connect with me at Facebook, Twitter and Awebstar.com.sg.
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