Disclosure: We are a professional review site that receives compensation from the companies whose products we review. We test each product thoroughly and give high marks to only the very best. We are independently owned and the opinions expressed here are our own.
If you’re like 81% of marketers, your blog is your primary content marketing tactic. It’s a good tactic, and there’s nothing inherently wrong with it. If it’s your only strategy, though, you’re missing a great opportunity. You’re also potentially risking future sales.
The thing is:
What happens if Google’s latest update kills all your traffic? You can rebuild your blog, but that could take months. Choosing different platforms and formats for your content extends your reach and gives you more mileage out of the same set of facts.
In this post, we’ll go over how you can get the most mileage from your content marketing investment. At the end of the article, you’ll see an infographic created by the team at Review 42, which contains more information on how you can improve your content marketing campaigns in general.
How to Repurpose Your Content
Now, we need to be clear here – repurposing isn’t just rehashing old information. It’s about changing the angle or completely changing the format. We’ll give you some ideas to get you started.
Convert Blog Posts to Videos
This is a no-brainer. Use the blog post as a script and shoot a video on the topic. You’ll post it on a site like YouTube or Vimeo. You can also embed the video into the original post for those who don’t want to read through it.
Create List Posts
Choose a theme and then go through your blog posts to create a convenient list post. Which posts can you use to create a Top Five post? Post it to your blog and also to social media.
Create an Infographic
Infographics are fairly simple to create. They’re popular because they offer bite-sized bits of information in an easy to read format. These are great to share on social media. A well-researched IG can also be used as part of your outreach strategy to sweeten the pot for your target sites.
Expand a Smaller Section of One Post into a Full Post
Are there topics that you’ve discussed within a popular post that you can expand on? Why not create a new post? While you’re at it, why not also create a video or infographic, too?
Create Listicles
What are the most pertinent points of your most popular posts? Can you create a listicle out of these? Listicles are short lists that work well on social media. Perhaps you could pool together a list of related statistics out of different posts to create one.
Repurpose Research
Research conducted by your company has value. It’s also simple to find different angles to take on raw research. What about identifying trends in different industries? Or perhaps creating posts related to different groups covered within the research?
Final Notes
We’ve given you some ideas on how to repurpose your content. Now it’s up to you to apply them. Do yourself a favor and brainstorm ideas with your team. By changing the angle or format, you breathe new life into the content so you can get even more mileage out of it.
Take a look at this infographic over at Review42.com.
Infographic URL: https://review42.com/content-marketing-statistics/
About Guest Author
Leave a Reply