You will eventually have to take your design work to the next level. It’s great that you can design nice looking websites your clients are happy with, but that is not enough. If you want to start making more money each site you design needs to serve a higher purpose. Every website is different, but they all must do certain things and it’s your job as the designer to make sure they do. Let’s look at five important things you must aim for before you complete any job. Image Source: The Web Designer’s Idea Book
It Needs to Look Professional
You have to be very careful when you design a website because it must look professional. When someone lands on a site they must feel a sense of trust because if they don’t it’s unlikely they will want to buy anything. This doesn’t mean you don’t have any artistic freedom and every site you design doesn’t need to look like it’s for a lawyer or an accountant. It can look wild and funky, but it just needs to look professional at the same time which is where the challenge lies. Image Source: web designer-review
It Needs to Convert
Companies love making money and your design could have a serious impact on their bank balance. Once you’ve designed a website for most people they won’t bother changing it to increase their conversions because they won’t know how, so you should learn how to do it for them. Tell them you’re also helping them increase their revenue at the same time as designing their website and you will be able to ask for a lot more money. Image Source: Dallas SEO Web Design
It Needs to be Easy to Navigate
If you were to map certain websites out on a piece of paper they would look like secret labyrinths most people could never crack. The navigation is so poor that anyone looking for specific information would spend half the day searching for it before giving up. When you design a website you want every page to be a few clicks away from the homepage. All of the most important pages should be one click away because they are usually the ones where a visitor will find something for sale. Image Source: Webdesign
It Needs to Bring People Back
The company you’re designing a website for will have an email list of prospective customers and it’s your job to help them build their list. That means you will need to scatter opt-in boxes around the site so they can enter their email address. You have to think very carefully about where each one will go because they won’t be of any use if the visitors can’t find them. If you help build a bigger list it’s another way you can ask for more money because it should increase their profits. Image Source: License: Chunky Admin Menu PSD
It Needs to be Easy to Read
You can have everything else right, but if someone can’t read the website they won’t come back and the company won’t make much money. Remember that you’re not designing the site for children with perfect eye sight. Older people need to read the articles too and they’re the ones with credit cards. The font needs to be big enough to read, but you also need to take the font color, background color, and the style of font you use into consideration. Image Source: License: 5 Easy To Grow Fruits & Veggies To Save Money
Happy Times Lie Ahead
If you can nail each one of these every time you design a website you will definitely end up with a lot of happy customers. That means you will make much more money over the long-term, so you must take each thing into consideration starting from now because it might take you a while to nail them. Images Source: Students researching in the new lab
This article was written by a guest writer and Evolutionary Designs may or may not agree with what is written. Please contact us if you have any questions about the writer or if you want to guest write for us.
Neena Jones is a web developer by profession and a frequent blogger. She has been widely appreciated for her recent work with developing mobile websites in Toronto. She is quite fond of sports and her hobbies include music, movies and reading science fiction books.