Did\nyou know that, according to Emarsys, a total of 3.2 billion people are on social\nmedia!<\/em><\/strong> That accounts for almost 42 percent of the total world\npopulation.<\/p>\n\n\n\n For\nbusinesses, social media provides a lucrative platform to converse with their\ntarget audience and to convert them into profitable customers.<\/p>\n\n\n\n How\nimportant is social media for brands? Well, a few statistics may help in\nsetting the record straight!<\/p>\n\n\n\n The rise of the online world, including social media, has been quite beneficial for Ecommerce stores. By the end of 2020, it is being estimated that online shoppers will surpass the staggering figure of 2.05 billion<\/p>\n\n\n\n One\nEcommerce platform that has managed to leave a mark is Magento. According to\nW3Techs, currently, it powers over 1.2 percent of the internet. As per Magento,\nits platform boasts over 250,000 merchants.<\/p>\n\n\n\n If you also have a successful Magento store, you must think about leveraging the power of social media to promote your business!<\/p>\n\n\n\n Benefits of integrating\nsocial media with Magento store<\/strong><\/p>\n\n\n\n Here\nare three benefits that make integrating social media with your Magento store a\nnecessity.<\/p>\n\n\n\n 1. Key to boosting website traffic<\/strong><\/p>\n\n\n\n Did\nyou know that people spend at least three hours daily on various social media\nsites? Facebook alone features an average usage time of over 20 minutes. This\nmeans you are much more likely to drive traffic from social media than via\norganic searches!<\/p>\n\n\n\n 2. A way to communicate\nwith your users<\/strong><\/p>\n\n\n\n Compared\nto traditional marketing channels like television and print advertising, the\nonline world allows you to communicate with your customers. This provides\nfirst-hand opportunity to resolve grievances customers might have regarding\nyour brand as well as answer questions regarding your product.<\/p>\n\n\n\n 3. Initiating word of\nmouth<\/strong><\/p>\n\n\n\n In today\u2019s world, positive word of mouth is much more beneficial for the brand than brand-centric promotions. This is because people trust other fellow customers, to tell the truth about the purchase experience.<\/p>\n\n\n\n If\nyou deliver a quality experience to your current customers, they will share\ntheir experience within their friend circle on social media. This will help you\nin multiplying your user-base as well as potential customers.<\/p>\n\n\n\n How to integrate social\nmedia with your Magento Store?<\/strong><\/p>\n\n\n\n Now\nthat you know how vital it is to integrate social media with your Magento\nstore, the next crucial step is to learn how to integrate the two together.<\/p>\n\n\n\n Currently,\nthe only way you can integrate social media with Magento is by making use of\nMagento extensions. These extensions can be added to the basic solution\ndelivered by Magento. Different extensions help boost different functions of\nthe store.<\/p>\n\n\n\n For\ninstance, let\u2019s say you have a store targeted towards other businesses. Since\nLinkedIn is an excellent social media platform for B2B firms, you can integrate\nyour Magento store with it. This will allow LinkedIn users to visit your\nwebsite without leaving the platform directly. Combine this with a quality LinkedIn\nscheduling tool<\/a>,\nand voila, you will have a great LinkedIn specific marketing strategy.<\/p>\n\n\n\n Similarly,\nif a chunk of your target audience is present on Facebook, you can make use of\nthe extension called Magento Social. This extension can be used to connect your\nstore with Facebook. You can then proceed to sell products directly via your\nFacebook ads.<\/p>\n\n\n\n Compared\nto other social media integration extensions, Magento Social is currently the\nonly one that is delivered by the in-house team. To integrate with Instagram,\nLinkedIn, and Twitter, you must contact third-party developers instead.<\/p>\n\n\n\n How to use Social Media\nfor your store?<\/strong><\/p>\n\n\n\n Merely\nintegrating your Magento store with social media is not enough. It is just one\npart of a robust social media marketing strategy. You must also take measures\nto leverage social media to boost your business effectively. Here is how you\ncan leverage social media.<\/p>\n\n\n\n Set the right goals<\/strong><\/p>\n\n\n\n How do you know which social\nmedia platforms you need to integrate with your Magento?<\/em> You must conduct thorough\ncustomer research whereby you understand who your target audience is and where\nthey are present.<\/p>\n\n\n\n For\ninstance, Instagram is much more popular with Millennials, while Facebook is\nnow often used by Gen X. Depending on who you are targeting, you must build\nyour online presence.<\/p>\n\n\n\n Build a relationship<\/strong><\/p>\n\n\n\n Your\nsocial media platform isn\u2019t just a place for you to promote your brand.\nInstead, it provides you with a chance to build long-lasting relationships<\/a> with your customers. Understand\nthat users of today are quite wary of promotional content.<\/p>\n\n\n\n You\nmust build your credibility and authority via your social media platform. By\ndoing so, you are more likely to improve the conversion rates of your online\nstore.<\/p>\n\n\n\n![\"How](\"https:\/\/i0.wp.com\/www.evolutionarydesigns.net\/blog\/wp-content\/uploads\/2020\/03\/android-app-blog-blogging-267389.jpg?w=610\")
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