{"id":9349,"date":"2020-06-02T21:49:04","date_gmt":"2020-06-03T03:49:04","guid":{"rendered":"http:\/\/www.evolutionarydesigns.net\/blog\/?p=9349"},"modified":"2020-06-02T21:55:53","modified_gmt":"2020-06-03T03:55:53","slug":"ten-emerging-e-commerce-trends-to-captivate-your-customers","status":"publish","type":"post","link":"http:\/\/www.evolutionarydesigns.net\/blog\/2020\/06\/02\/ten-emerging-e-commerce-trends-to-captivate-your-customers\/","title":{"rendered":"Ten Emerging E-Commerce Trends To Captivate Your Customers"},"content":{"rendered":"\n

Online shopping is increasingly becoming a preferred choice of consumers all around the world. The ease it provides is too much. So much so that even brick and mortar stores are coming up with their e-commerce portals to not miss out on any online customers.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In the year 2017, Nasdaq predicted that by 2040, 95% of\nshopping would be assisted by e-commerce. It was based on several factors,\nincluding advancements in marketing and sales handling, sophisticated\ntechnologies, and dynamic consumer behavior. <\/p>\n\n\n\n

If we analyze the current scenario, e-commerce saw a sudden\nboom as pandemic gripped the world. People didn\u2019t have the chance to go out to\nshop, so they picked up their mobile phones and ordered whatever they needed\nonline.<\/p>\n\n\n\n

However, to maintain this shift towards online shopping even\nafter the pandemic, e-commerce stores would need to integrate elements that\nwill both attract and retain a customer, making the buyer\u2019s journey a\nfulfilling one from start to end. <\/p>\n\n\n\n

Professor Gerald\nZaltman from Harvard says that 95% of purchase decisions are made in the\nsubconscious. What e-commerce stores need to do is to feed the customer\u2019s intuition in such a\nway that it leads to a sale.<\/p>\n\n\n\n

Let us look at some noteworthy trends emerging in the e-commerce arena that are successfully fascinating customers:<\/p>\n\n\n\n

1. A combination of landing page and product display page <\/h3>\n\n\n\n

When a customer clicks\non your ad or a CTA button in a promotional message, it leads them to a landing page. Optimizing it to hold onto your\ncustomers for a long time will result in more sales.<\/p>\n\n\n\n

If you are planning to start your\nown e-commerce business<\/a>, you must not neglect designing an optimized landing\npage. The landing page is pivotal in building a fantastic first impression on\nthe buyer and brings a remarkable conversion rate. <\/p>\n\n\n\n

Ideally, your e-commerce landing page should be a carefully\nproportioned mix of branding, lead generation, sales and product promotions,\nand upselling on checkout.   <\/p>\n\n\n\n

You can also add personalized offers on the page to target various personas. According to Wordstream, around 48% of the tested landing pages contain multiple offers.<\/p>\n\n\n\n

2. Use of animations and videos to showcase products\u00a0 <\/h3>\n\n\n\n

Buying without getting a feel of the product is a reason that\nmakes many people apprehensive of online shopping. Solving this issue will\ncaptivate your customers assuredly. <\/p>\n\n\n\n

According to a statistic posted by Unbounce, using videos on landing pages increases\nconversions by 86% on average.<\/p>\n\n\n\n

Using GIFs, videos, and any motion in your product images\nallows the customer to view the product from different angles.<\/p>\n\n\n\n

Once, a product video of the fitness watch was a convincing factor for me to buy it as I could see how sturdy and good quality its band was.<\/p>\n\n\n\n

3. Augmented reality<\/strong><\/h3>\n\n\n\n

The Augmented Reality (AR) makes me wonder what a fantastic\ninvention people of science have made.<\/p>\n\n\n\n

It enables the user to experience a thing without buying it.\nYou can virtually try clothes, see how a lipstick shade would look on you, and\neven get to know how a piece of furniture would look like in a particular area\nof your home. <\/p>\n\n\n\n

According to Social Media Today, websites that offer augmented reality of products are preferred by 61% of online buyers. It also states that 40% of customers are willing to pay a higher price for products that they can view in augmented reality.<\/p>\n\n\n\n

4. Run a blog  <\/strong><\/h3>\n\n\n\n

As per the Wolfgang\nDigital<\/a>, organic traffic directed from Google is responsible for as much as 43%\nof all e-commerce traffic. So what is the best way to increase organic traffic other than\nfeaturing high in the SERP?<\/p>\n\n\n\n

If you have a\nblog section on your e-commerce website, you can use a lot more keywords that can\u2019t be placed\nin product descriptions.<\/p>\n\n\n\n

These keywords\nwill signal the search engine about your site\u2019s features and\nproducts. It will direct\nthe target audience to your website, who are looking for information in your niche.<\/p>\n\n\n\n

A brand that\nsells wellness products can get a higher viewership if they publish blogs about\ntopics in the wellness niche. As a result, visitors would come to their website\nand find products that could solve their problems.<\/p>\n\n\n\n

5. AI chatbots  <\/strong><\/h3>\n\n\n\n

Artificial Intelligence and e-commerce are fast becoming a\nfantastic combo. Embedding an AI chatbot is a convincing way to rope in\ncustomers. It lets you deliver excellent customer service round the clock.<\/p>\n\n\n\n

AI chatbots respond like a real human to customers; hence\nthey are instrumental in satisfying and pleasing a customer. Automation vastly\nimproves the customer experience.<\/p>\n\n\n\n

Chatbots embedded in e-commerce websites have proven to\ngenerate more leads. According to Customer Experience Compendium 2017, as many\nas 75% of online customers expect to be assisted within 5 minutes.<\/p>\n\n\n\n

From giving recommendations to the customer to answering\nFAQs, chatbots can lessen the workload of sales teams.<\/p>\n\n\n\n

6. Selling products directly through posts on social media.<\/strong><\/h3>\n\n\n\n

Aimia conducted a survey, according to which 31% of consumers\nare now using social media to browse for new products they need to buy.<\/p>\n\n\n\n

Brands are increasingly using shoppable posts on social media\nplatforms like Facebook, Instagram, and snapchat.  <\/p>\n\n\n\n

Do you know, back in 2015, only\nFacebook influenced almost 52% of offline and online purchases of consumers?However, marketers are now\nincreasingly embracing Instagram for showcasing products.<\/p>\n\n\n\n

X-Cart\u2019s survey revealed that Instagram\ninfluenced the purchasing decision of 51% of respondents. To create\na shoppable post on the platform, you need to use very high-quality images, and\ndon\u2019t forget to use relevant hashtags to attract target customers. <\/p>\n\n\n\n

Twitter also is a significant platform as it is frequently used to give recommendations. Refer to the graph by Hubspot below to view how influential Twitter can be for e-commerce.<\/p>\n\n\n\n

7. Influencer marketing   <\/strong><\/h3>\n\n\n\n

Celebrities or influencers in your niche are a rising trend\nfor e-commerce marketing nowadays. The power of influencers is that their\nfollowers trust their choices a lot. Your product could be the next big thing\nif you choose the right person to endorse it. <\/p>\n\n\n\n

Independent bloggers, Instagram influencers, or YouTubers\nhave massive followings. Collaboration with any of the influencers who are\npopular in your business niche will likely be the best option to bring you huge\nsales.<\/p>\n\n\n\n

For\ninstance, if you run an online underwear company<\/a>, you can do collaborations with famous\nathletes who play high action sports like surfing, skateboarding, or cycling.<\/p>\n\n\n\n

Performing these sports require one to wear a highly comfortable and supportive undergarment. It would leave a good impact on the public about the quality of your product when they see their favorite athlete wearing underwear by your brand. <\/p>\n\n\n\n

8. Reviews and testimonials <\/strong><\/h3>\n\n\n\n

A highly economical marketing aspect is the reviews and\ntestimonials which your customers leave for your product. I have bought several\nthings after getting influenced by a customer review who swears by its quality\nand ease of use.<\/p>\n\n\n\n

To be honest, I have never been disappointed whenever I chose\nto buy a product based on reviews from previous customers. It means most\nreviews and testimonials posted by people about a product are genuine.<\/p>\n\n\n\n

Product descriptions are not enough to trigger the buying\ndecision. A good rating always helps seal the deal for most brands, whether\nthey are a B2C model or a B2B service provider.<\/p>\n\n\n\n

According to the statistics posted by BigCommerce, 46% of consumers\nwish to view product comparisons from e-commerce sites. 42% of customers additionally want more testimonials.<\/p>\n\n\n\n

 9. Promotional emails   <\/strong><\/h3>\n\n\n\n

Email marketing works like a charm for most e-commerce\nbusinesses. Getting a personalized email that calls you by name and shows what\nyou are interested in can be highly persuasive.<\/p>\n\n\n\n

Marketing Profs\nin 2014 reported as many as 44% of email recipients made at least one purchase\nbased on a promotional email they received. <\/p>\n\n\n\n

To create a more optimized email, study the consumer behavior\ndata in depth. An email that resonates with the buyer in every aspect can impact\nhis decision to buy from you.<\/p>\n\n\n\n

According to Marketing Sherpa, 91% of US citizens want to get\npromotional emails from brands they prefer.<\/p>\n\n\n\n

Aside from product showcasing, you can craft emails to target\nabandoned carts, and notify subscribers about a published blog post, and\nupcoming sales and offers.<\/p>\n\n\n\n

 10. Diverse payment options <\/strong><\/h3>\n\n\n\n

Online shopping is highly dependent on payment options, which\nthe e-commerce store offers. It may have the best products, but if their\npayment options are limited, most buyers won\u2019t get past the window shopping\nstage.<\/p>\n\n\n\n

Credit cards may be the most preferred payment option for\nbuyers in America, but for the eastern countries, Paypal and COD are preferred.\nThus, expanding your payment options will bring you a lot more global sales.<\/p>\n\n\n\n

Final word<\/strong><\/strong><\/h3>\n\n\n\n

We have added all the prevalent and emerging trends that are\nchanging the e-commerce market place.<\/p>\n\n\n\n

If you have some other emerging trends in your mind that\nweren\u2019t included in the list, tell us about them in the comments below. <\/p>\n","protected":false},"excerpt":{"rendered":"

Online shopping is increasingly becoming a preferred choice of consumers all around the world. The ease it provides is too much. So much so that even brick and mortar stores are coming up with their e-commerce portals to not miss out on any online customers. In the year 2017, Nasdaq predicted that by 2040, 95% […]<\/p>\n","protected":false},"author":32,"featured_media":9353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[30],"tags":[1576],"class_list":["post-9349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-emerging-e-commerce-trends","entry"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.evolutionarydesigns.net\/blog\/wp-content\/uploads\/2020\/06\/working-macbook-computer-keyboard-34577.jpg?fit=640%2C426","jetpack_shortlink":"https:\/\/wp.me\/pJPdG-2qN","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/posts\/9349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/comments?post=9349"}],"version-history":[{"count":4,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/posts\/9349\/revisions"}],"predecessor-version":[{"id":9356,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/posts\/9349\/revisions\/9356"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/media\/9353"}],"wp:attachment":[{"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/media?parent=9349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/categories?post=9349"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/tags?post=9349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}