{"id":9034,"date":"2019-10-11T11:48:02","date_gmt":"2019-10-11T17:48:02","guid":{"rendered":"http:\/\/www.evolutionarydesigns.net\/blog\/?p=9034"},"modified":"2019-10-10T22:34:52","modified_gmt":"2019-10-11T04:34:52","slug":"get-the-most-mileage-out-of-your-content-marketing-by-repurposing-your-content","status":"publish","type":"post","link":"http:\/\/www.evolutionarydesigns.net\/blog\/2019\/10\/11\/get-the-most-mileage-out-of-your-content-marketing-by-repurposing-your-content\/","title":{"rendered":"Get the Most Mileage out of Your Content Marketing by Repurposing Your Content"},"content":{"rendered":"

If you\u2019re like 81% of marketers<\/a>, your blog is your primary content marketing tactic. It\u2019s a good tactic, and there\u2019s nothing inherently wrong with it. If it\u2019s your only strategy, though, you\u2019re missing a great opportunity. You\u2019re also potentially risking future sales.<\/p>\n

The thing is:<\/p>\n

What happens if Google\u2019s latest update kills all your traffic? You can rebuild your blog, but that could take months. Choosing different platforms and formats for your content extends your reach and gives you more mileage out of the same set of facts.<\/p>\n

In this post, we\u2019ll go over how you can get the most mileage from your content marketing investment<\/a>. At the end of the article, you\u2019ll see an infographic created by the team at Review 42, which contains more information on how you can improve your content marketing campaigns in general.<\/p>\n

How to Repurpose Your Content<\/h3>\n

\"Content<\/a><\/p>\n

Now, we need to be clear here \u2013 repurposing isn\u2019t just rehashing old information. It\u2019s about changing the angle or completely changing the format. We\u2019ll give you some ideas to get you started.<\/p>\n

Convert Blog Posts to Videos<\/h4>\n

This is a no-brainer. Use the blog post as a script and shoot a video on the topic. You\u2019ll post it on a site like YouTube or Vimeo. You can also embed the video into the original post for those who don\u2019t want to read through it.<\/p>\n

Create List Posts<\/h4>\n

Choose a theme and then go through your blog posts to create a convenient list post. Which posts can you use to create a Top Five post? Post it to your blog and also to social media.<\/p>\n

Create an Infographic<\/h4>\n

Infographics are fairly simple to create. They\u2019re popular because they offer bite-sized bits of information in an easy to read format. These are great to share on social media. A well-researched IG can also be used as part of your outreach strategy to sweeten the pot for your target sites.<\/p>\n

Expand a Smaller Section of One Post into a Full Post<\/h4>\n

Are there topics that you\u2019ve discussed within a popular post that you can expand on? Why not create a new post? While you\u2019re at it, why not also create a video or infographic, too?<\/p>\n

Create Listicles<\/h4>\n

What are the most pertinent points of your most popular posts? Can you create a listicle out of these? Listicles are short lists that work well on social media. Perhaps you could pool together a list of related statistics out of different posts to create one.<\/p>\n

Repurpose Research<\/h4>\n

Research conducted by your company has value. It\u2019s also simple to find different angles to take on raw research. What about identifying trends in different industries? Or perhaps creating posts related to different groups covered within the research?<\/p>\n

Final Notes<\/h3>\n

We\u2019ve given you some ideas on how to repurpose your content. Now it\u2019s up to you to apply them. Do yourself a favor and brainstorm ideas with your team. By changing the angle or format, you breathe new life into the content so you can get even more mileage out of it.<\/p>\n

Take a look at this infographic over at Review42.com.<\/a><\/p>\n

 <\/p>\n

Infographic URL:\u00a0 <\/i><\/b>https:\/\/review42.com\/content-marketing-statistics\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re like 81% of marketers, your blog is your primary content marketing tactic. It\u2019s a good tactic, and there\u2019s nothing inherently wrong with it. If it\u2019s your only strategy, though, you\u2019re missing a great opportunity. You\u2019re also potentially risking future sales. The thing is: What happens if Google\u2019s latest update kills all your traffic? […]<\/p>\n","protected":false},"author":25,"featured_media":9037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[1295],"class_list":["post-9034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-content-marketing","entry"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.evolutionarydesigns.net\/blog\/wp-content\/uploads\/2019\/10\/Content-marketing-infographic.png?fit=950%2C631","jetpack_shortlink":"https:\/\/wp.me\/pJPdG-2lI","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/posts\/9034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/comments?post=9034"}],"version-history":[{"count":1,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/posts\/9034\/revisions"}],"predecessor-version":[{"id":9038,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/posts\/9034\/revisions\/9038"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/media\/9037"}],"wp:attachment":[{"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/media?parent=9034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/categories?post=9034"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/tags?post=9034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}