{"id":8874,"date":"2019-05-06T08:55:40","date_gmt":"2019-05-06T14:55:40","guid":{"rendered":"http:\/\/www.evolutionarydesigns.net\/blog\/?p=8874"},"modified":"2019-05-05T23:09:48","modified_gmt":"2019-05-06T05:09:48","slug":"12-seo-mistakes-you-might-be-making-and-how-to-fix-them","status":"publish","type":"post","link":"http:\/\/www.evolutionarydesigns.net\/blog\/2019\/05\/06\/12-seo-mistakes-you-might-be-making-and-how-to-fix-them\/","title":{"rendered":"12 SEO Mistakes You Might Be Making and How to Fix Them"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Since Google is constantly tweaking its algorithm, several times each year, it&#8217;s hard to be 100 percent sure that the SEO practices in your site are up to date. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you could be making SEO mistakes that could make you lose your traffic, revenue, and conversions. You should understand <a href=\"https:\/\/www.localseosearch.ca\/seo\/search-engine-marketing-best-ways-to-optimize-your-website\/\">what is search engine marketing<\/a> and how it can help you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO is a fast-changing industry and what might have worked a couple of months or years ago may not work today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll talk about the top SEO mistakes that you could be making and how to fix them.<\/span><\/p>\n<p><a href=\"http:\/\/www.evolutionarydesigns.net\/blog\/?attachment_id=8879\" rel=\"attachment wp-att-8879\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8879\" src=\"https:\/\/i0.wp.com\/www.evolutionarydesigns.net\/blog\/wp-content\/uploads\/2019\/05\/seo-758264_1920-1.jpg?resize=610%2C405\" alt=\"12 SEO Mistakes You Might Be Making and How to Fix Them\" width=\"610\" height=\"405\" srcset=\"https:\/\/i0.wp.com\/www.evolutionarydesigns.net\/blog\/wp-content\/uploads\/2019\/05\/seo-758264_1920-1.jpg?w=1920 1920w, https:\/\/i0.wp.com\/www.evolutionarydesigns.net\/blog\/wp-content\/uploads\/2019\/05\/seo-758264_1920-1.jpg?resize=150%2C100 150w, https:\/\/i0.wp.com\/www.evolutionarydesigns.net\/blog\/wp-content\/uploads\/2019\/05\/seo-758264_1920-1.jpg?resize=300%2C199 300w, https:\/\/i0.wp.com\/www.evolutionarydesigns.net\/blog\/wp-content\/uploads\/2019\/05\/seo-758264_1920-1.jpg?resize=768%2C510 768w, https:\/\/i0.wp.com\/www.evolutionarydesigns.net\/blog\/wp-content\/uploads\/2019\/05\/seo-758264_1920-1.jpg?resize=1024%2C680 1024w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Failure to use the proper keywords<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Keywords continue to remain a vital part of SEO. But many brands and businesses make the mistake of failing to use proper keywords. So, they would rank for different keywords and key phrases that don&#8217;t lead profitable results. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why you should target for the keywords that you should realistically rank for. For you to be able to rank for SEO, you need to be on the top of the Search Engines Results Page (SERP.) <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, you need to target keywords that carve out a particular niche that you can capitalize on. Look for the ones that have a reasonable volume, CPC, and competition.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Avoiding long-tail key phrases<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Primary keywords are still relevant, but think of it this way \u2012 most of your site traffic will come from long-tail keywords. That&#8217;s why you need to <\/span><span style=\"font-weight: 400;\">optimize your page<\/span><span style=\"font-weight: 400;\"> correctly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you published a blog article about on-page SEO. It&#8217;s targeting the primary keyword phrase &#8220;on-page SEO.&#8221; However, you should also be targeting other long-tail variations as well.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Keyword stuffing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Back in the day, webmasters would usually stuff keywords in their content with very little consideration to the readers, knowing that Google would still rank their sites high. While it may have worked in the past, Google has now changed its algorithms. It can now effectively recognize and penalize sites that are doing keyword stuffing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since keyword stuffing is a black hat technique, it goes against the SEO best practices. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are practical ways how you can avoid keyword stuffing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Find the right keywords to include in your content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid incorrect phrases and sentences on your content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase the word count of your content. That way, you don&#8217;t have to force a keyword every 20 or 30 words or so. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When your goal is to write a more informative post, you are likely to include keywords more naturally to the content. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focus on the quality of your content. Once you&#8217;re in the flow of things, keywords can be added naturally. <\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Neglecting mobile optimization<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Mobile continues to dominate the search results. According to a 2016 search result, <\/span><a href=\"https:\/\/searchengineland.com\/report-nearly-60-percent-searches-now-mobile-devices-255025\"><span style=\"font-weight: 400;\">58 percent of search queries<\/span><\/a><span style=\"font-weight: 400;\"> come from mobile. So if your site isn&#8217;t mobile optimized, users will immediately leave. Your bounce rates will also soar. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In today&#8217;s digital friendly landscape, having a mobile-friendly site is a must. Moreover, this trend would likely favor mobile optimization even more. To know how mobile-friendly your site is, take <\/span><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\"><span style=\"font-weight: 400;\">Google\u2019s Mobile-Friendly Test<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Forgetting about calls-to-action<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your calls-to-action or CTA is a chance to motivate prospects to take real steps into ultimately become a paying customer and client. Some might even argue that CTAs are the most crucial element of your site and ad campaigns. Skipping the CTA is a grave mistake that won\u2019t work well for your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not presenting calls-to-action on your site you\u2019re not giving readers an opportunity to convert. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Put these opportunities everywhere (without becoming too pushy about it.) Place pop-up offers, sign-up and download opportunities, and CTAs on your blog posts and articles. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you give users a better idea on what they need to do (or what to click on) they\u2019re more likely to follow. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, use contrasting colors and accents in your CTA buttons. For example, if your website is mostly shades of blue, adding a warm nice orange or yellow will accent perfectly the color palette. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Absence of quality content<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If your site&#8217;s content doesn&#8217;t have anything to do directly with SEO, then think again. Google utilizes the content on your website, both on web pages and blogs, to know how useful your content is, and what kind of experience you are providing to users. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both of these elements are crucial in your search engine rankings. That&#8217;s why publishing irrelevant, and low-quality content negatively impacts your website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To ensure that you improve your SEO, see to it that your site has highly engaging, well-written, and valuable content. Readers want to read quality information that specifically addresses their pain points.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175?hl=en&amp;visit_id=636920993773365541-1498443652&amp;rd=1\"><span style=\"font-weight: 400;\">Google penalizes content<\/span><\/a><span style=\"font-weight: 400;\"> that offers very little value to users. To avoid these penalties and to build a solid reputation, create a type of <\/span><a href=\"http:\/\/www.evolutionarydesigns.net\/blog\/2019\/04\/06\/personalizing-your-content-strategy-drive-traffic-to-your-webpage\/\"><span style=\"font-weight: 400;\">content that stands out<\/span><\/a><span style=\"font-weight: 400;\">, and substantial at the same time. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Slow site loading speed<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A fast loading site generates more traffic, sales, and page views. To improve the loading time of your website, you have the option to hire a web developer that will walk their way through the bits and bytes rather than just doing it by yourself. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, you can try the DIY solution wherein you can analyze your site through <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"><span style=\"font-weight: 400;\">Google PageSpeed Insights<\/span><\/a><span style=\"font-weight: 400;\"> and follow their guidelines.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Poor internal linking<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Internal links or the links that go to the other pages of your website is a frequently overlooked aspect of SEO optimization. Not only do internal links help visitors gain valuable information and navigate a site more logically, but they also help search engines find related content and define a site&#8217;s architecture. As a result, this improves search results and boosts website authority. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, find the most popular pages on your site, and insert links on those pages to other relevant content. For internal links, ensure that you&#8217;re using keyword-rich anchor text. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Missing quality of backlinks<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Backlinks will also remain as the fuel behind every successful SEO campaign. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to SEMRush, \u201cThe higher the domain\u2019s position is on the SERPs, the more referring domain it will have.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure that you link to relevant, highly authoritative sites with an excellent reputation, and not just any site. The quality of the external links in your content is more crucial than their quality. Link to sites that have linked back to you as well, as this brings in more traffic. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Ignoring the power of social media<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media is one of the most effective ways to promote your site, as well as share new content. That&#8217;s why you&#8217;re committing a huge mistake if you&#8217;re not active on at least one social media platform. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lot of experts agree that social signals are taking off as a ranking factor. Not to mention that social media can also drive website traffic. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So find the platform that is best suited for your audience. Then, build authority and credibility in your niche by sharing up-to-date, and useful content. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Not measuring your SEO progress<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To know whether your SEO and digital marketing efforts are working, you need to track down your current progress. Some marketers tend to disregard these critical numbers, much to their detriment. Regularly reviewing your analytics is essential to your optimization efforts. <\/span><\/p>\n<p><a href=\"https:\/\/www.google.com\/webmasters\/\"><span style=\"font-weight: 400;\">Google Webmaster Tools<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> are the primary tools to utilize so that you can have an overview of your site&#8217;s performance. These can let you know how your optimization is working for the various content and strategies that you&#8217;re trying out. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Missing out on the latest SEO updates<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO standards change constantly, and if you&#8217;re not updating and tweaking your tactics, then you&#8217;re missing out considerable traffic. At this point, you can&#8217;t afford to not take advantage of the SEO options and new trends that are available out there. It&#8217;s essential that your site doesn&#8217;t get left behind. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some ways how you can stay up-to-date with SEO:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Look and follow experts in their respective niches.<\/b><span style=\"font-weight: 400;\"> SEO is complex and it\u2019s almost impossible to find someone so awesome in every niche. The best way to do it is to look for SEO experts that are on top of their game in a particular niche. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Subscribe to top publications online.<\/b><span style=\"font-weight: 400;\"> For instance, <\/span><a href=\"https:\/\/searchengineland.com\/\"><span style=\"font-weight: 400;\">Search Engine Land<\/span><\/a><span style=\"font-weight: 400;\"> covers everything from content marketing to SEO. If you have more time and you\u2019re a little hungry for SEO, <\/span><a href=\"https:\/\/www.searchenginejournal.com\/\"><span style=\"font-weight: 400;\">Search Engine Journal<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"http:\/\/www.thesempost.com\/\"><span style=\"font-weight: 400;\">The SEM Post<\/span><\/a><span style=\"font-weight: 400;\"> are excellent publications as well. <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>Join meet-ups and SEO events<\/b><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Over to You<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So there you have it. Those are the top SEO mistakes that most people commit again and again. The good news, most of them are easy to avoid. All you need to do is to go through the list, and then make necessary fixes if needed. Soon, you&#8217;ll be hitting your targets and achieving your goals in the long run.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since Google is constantly tweaking its algorithm, several times each year, it&#8217;s hard to be 100 percent sure that the SEO practices in your site are up to date. Moreover, you could be making SEO mistakes that could make you lose your traffic, revenue, and conversions. You should understand what is search engine marketing and [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":8879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[30],"tags":[1487,1552],"class_list":["post-8874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo","tag-seo-mistakes","entry"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.evolutionarydesigns.net\/blog\/wp-content\/uploads\/2019\/05\/seo-758264_1920-1.jpg?fit=1920%2C1275","jetpack_shortlink":"https:\/\/wp.me\/pJPdG-2j8","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/posts\/8874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/comments?post=8874"}],"version-history":[{"count":5,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/posts\/8874\/revisions"}],"predecessor-version":[{"id":8880,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/posts\/8874\/revisions\/8880"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/media\/8879"}],"wp:attachment":[{"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/media?parent=8874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/categories?post=8874"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/tags?post=8874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}