{"id":8198,"date":"2016-06-23T17:48:24","date_gmt":"2016-06-23T23:48:24","guid":{"rendered":"http:\/\/www.evolutionarydesigns.net\/blog\/?p=8198"},"modified":"2016-06-23T17:48:25","modified_gmt":"2016-06-23T23:48:25","slug":"designing-website-speed","status":"publish","type":"post","link":"http:\/\/www.evolutionarydesigns.net\/blog\/2016\/06\/23\/designing-website-speed\/","title":{"rendered":"Designing a Website for Speed"},"content":{"rendered":"

\"Designing<\/a><\/p>\n

Currently, around half of the world\u2019s population is using internet, and approximately one quarter is going online via some sort of mobile devices. Clearly, opting for a responsive theme can be beneficial for your website and business, as Google loves responsive websites and ranks them high in search rankings. However, unless your responsive website<\/a> provides fast and positive user experience, the chances are that it will be somewhat useless. Image Source: Flickr<\/a><\/em><\/span><\/p>\n

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The fact is that consumers\u2019 attention span is steadily getting shorter, and if the website takes too much time to load, they tend to abandon it. In fact, if a website takes more than three seconds to load, 40% of users will leave, what can have negative effect on your business profit in the long run. Just one second delay in loading a page can result in a 7% decrease in conversion. In the U.S. alone, slow websites cause the loss of almost $500 billion each year in the e-commerce trade. The impact website speed has on your business is more than evident and the following article outlines a number of steps and advice you should take to ensure your website doesn\u2019t get left behind in the search rankings<\/a>. <\/span><\/p>\n

Consumers want speed, and so does Google<\/b><\/h2>\n

There are many factors Google takes into consideration when ranking a website. After the launch of Google\u2019s latest project called AMP (Accelerated Mobile Pages), page speed became one of the most important factors of the \u00a0Google\u2019s search algorithm. This is an open source project that is supported by other giants in the game, such as Facebook. If you want to try Google\u2019s solution and see the documentation, you can visit the <\/span>GitHub AMP page<\/span><\/a>.<\/span><\/p>\n

I have recently talked to one of the experts from <\/span>Four Dots New York SEO<\/span><\/a>, and he told me that Google is constantly upping the bar on page speed. For example, \u00a0\u00a0these days it is unacceptable for a mobile site to take more than one second to render. If you consider that majority of mobile websites take over four seconds to load, one second probably seems almost impossible. Actually, it is achievable if you possess the right knowledge. <\/span><\/p>\n

Content is getting heavier<\/b><\/h2>\n

Even though the technology is continually advancing, mobile experiences are geting slower. Annual reports of Radware\u2019s Mobile eCommerce show that the average loading page time jumped from 4.33 seconds in 2013, to 4.8 seconds in 2014, and <\/span>in 2015 it increased to 5.5<\/span><\/a>. The cause of such a decrease in speed is the fact that today, web pages include more data than before, because of infographics, videos and crowd sites with more complex functions. <\/span><\/p>\n

Radware also discovered that an average page increased by a \u00a0whopping 70% in size and page complexity over a period of one year. This definitely makes improving load speeds extremely difficult, although not imposible, so to make sure that your site is as fast as a speeding bullet:<\/span><\/p>\n