{"id":5194,"date":"2012-08-31T13:15:41","date_gmt":"2012-08-31T19:15:41","guid":{"rendered":"http:\/\/www.evolutionarydesigns.net\/blog\/?p=5194"},"modified":"2012-09-21T14:12:59","modified_gmt":"2012-09-21T20:12:59","slug":"html5-microdata-you","status":"publish","type":"post","link":"http:\/\/www.evolutionarydesigns.net\/blog\/2012\/08\/31\/html5-microdata-you\/","title":{"rendered":"What Can HTML5 Microdata Do for You?"},"content":{"rendered":"

If you\u2019re a frequent reader of Evolutionary Designs then you\u2019ll have seen James writing about rich snippets <\/a>and semantic web markup<\/a> before. For those of you not familiar with the terms I\u2019ve written a brief summary below. If you want to get straight to the article then just skip the explanations.<\/p>\n

Semantic markup<\/strong> – meta data that specifies what a string of text is referring to. By adding semantic markup to a document you enable bots to easily identify different page elements. This enables richer snippets to be displayed in search engines.<\/p>\n

Rich snippets<\/strong> – in this sense a snippet is when your link appears in Google. A rich snippet is when you have more data appearing next to that link, it could be a picture of the author or a star rating for a review of a movie.<\/p>\n

\"\"<\/p>\n

Restaurant review rich snippet from Urban Spoon<\/span><\/p>\n

What is Schema.org?<\/h3>\n

Before Schema.org<\/a> there were two ways to add semantic data to your website. RDFa and microformats, I\u2019ll not go into detail about this but basically they\u2019re the Atari Jaguar<\/a> and HD DVD<\/a> of the semantic data world. Because there was no one standard the major search engines didn\u2019t fully support their use and they didn\u2019t really add anything to the user experience.<\/p>\n

Then the major players in search collaborated to design HTML5<\/a> microdata which they all support. Schema.org is a library of that microdata markup.<\/p>\n

What does this mean for me?<\/h3>\n

It\u2019s important to note that other forms of semantic markup still work. So if you\u2019re using Microformats you won\u2019t necessarily see a sudden loss in functionality. However the Schema.org microdata is the only format that Google, Bing and Yahoo! have all agreed to support.<\/p>\n

This means that as future search products come out that rely on semantic data are going to be built to support HTML5 microdata.<\/p>\n

If you don\u2019t do any web dev work then it should make absolutely no difference to you. The markup requires no changes to design so if an SEO <\/a>wants to talk to you about Schema.org markup then buy them a coffee – because you don\u2019t need to do anything.<\/p>\n

What is possible with Schema.org?<\/h3>\n

There\u2019s some seriously cool stuff that you can do.<\/p>\n

\"\"
\nRich snippet for apps.<\/span><\/p>\n

For apps you can add review ratings, price and the platform that carries it.<\/p>\n

\"\"
\nRich snippet for events.<\/span><\/p>\n

For events you can add locations and dates.<\/p>\n

\"\"
\nRich snippet for products.<\/span><\/p>\n

For products you can show pricing and review ratings. There is also the future potential of including availability data<\/a> as well.<\/p>\n

\"\"
\nRich snippet for recipes.<\/span><\/p>\n

Google has really gone to town on recipes. As well as seeing review data and cooking time you can even see calories.<\/p>\n

Want to know more?<\/h3>\n

The best place to read more is at Schema.org<\/a> itself. Or alternatively Google released a series of videos that provide a great beginner\u2019s guide to rich snippets<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re a frequent reader of Evolutionary Designs then you\u2019ll have seen James writing about rich snippets and semantic web markup before. For those of you not familiar with the terms I\u2019ve written a brief summary below. If you want to get straight to the article then just skip the explanations. Semantic markup – meta […]<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[1177,359,1162,1075,1163,1480],"class_list":["post-5194","post","type-post","status-publish","format-standard","hentry","category-web-design","tag-guest-writer","tag-html5","tag-microdata","tag-rich-snippets","tag-schema-org","tag-web-design","entry"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pJPdG-1lM","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/posts\/5194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/comments?post=5194"}],"version-history":[{"count":0,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/posts\/5194\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/media?parent=5194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/categories?post=5194"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/tags?post=5194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}