{"id":3149,"date":"2011-06-16T08:22:18","date_gmt":"2011-06-16T14:22:18","guid":{"rendered":"http:\/\/www.evolutionarydesigns.net\/blog\/?p=3149"},"modified":"2011-06-16T10:16:34","modified_gmt":"2011-06-16T16:16:34","slug":"tips-choosing-website-colors","status":"publish","type":"post","link":"http:\/\/www.evolutionarydesigns.net\/blog\/2011\/06\/16\/tips-choosing-website-colors\/","title":{"rendered":"Tips for Choosing Website Colors"},"content":{"rendered":"

\"Color<\/a>Selecting the appropriate colors<\/a> for your site is as vital as choosing content and graphics. Colors affect people in many ways. Certain colors can arouse particular emotions in people. These emotional reactions can influence your company\u2019s image in the mind of visitors and have a major impact on your brand.<\/p>\n

If you doubt that colors arouse emotion, think of the phrases \u2018seeing red\u2019, \u2018in a black mood\u2019 or \u2018green-eyed monster\u2019. Green-eyed monster refers to jealousy, a black mood is a reference to depression and seeing red refers to anger. People associate colors to particular moods. Research has proven that colors can make people sad, happy, excited, relaxed, afraid or angry.<\/p>\n

Anything that can arouse those emotions in people should be considered carefully during web design. Colors are usually classified as warm, cool or neutral.<\/p>\n

Neutral Colors<\/strong><\/h2>\n

Whites<\/strong> \u2013 Whites represent cleanliness and purity.<\/p>\n

Grays<\/strong> \u2013 Grays project conservatism and reliability. Shades of gray are very popular for business attires.<\/p>\n

Browns<\/strong> \u2013 Browns represent home, family and earth.<\/p>\n

Blacks<\/strong> \u2013 Blacks usually signify elegance, sophistication and power. In western cultures, black also represents death.<\/p>\n

Warm Colors<\/strong><\/h2>\n

Reds<\/strong> \u2013 Reds are ideal for attracting attention. This is why they are used often in sales letters to stress particular points. Red also symbolizes lust, violence, passion and anger.<\/p>\n

Yellows<\/strong> \u2013 Yellow could mean cowardice or weakness as well as happiness and warmth.<\/p>\n

Oranges <\/strong>\u2013 Orange is usually associated with Halloween and fall harvesting. It can also arouse a person\u2019s appetite.<\/p>\n

Pinks<\/strong> \u2013 Pinks are usually associated with femininity, romance and innocence.<\/p>\n

Cool Colors<\/strong><\/h2>\n

Blue<\/strong> \u2013 Blue produces a calming effect. It exudes trust and intelligence. It is not surprising that many health care and financial institutions use blue themes. The color blue can also suppress appetite.<\/p>\n

Green <\/strong>\u2013 Though green stands for greed, inexperience and jealousy, it can also represent wealth and money.<\/p>\n

Purple<\/strong> \u2013 Purple usually symbolizes creativity. The lighter shades are normally associated with romance, while the darker shades are associated with royalty.<\/p>\n

Color Schemes<\/strong><\/h2>\n

Color schemes<\/a> can be made up of a single color, contrasting colors or complimentary colors.<\/p>\n