{"id":1130,"date":"2010-08-04T08:34:32","date_gmt":"2010-08-04T14:34:32","guid":{"rendered":"http:\/\/www.evolutionarydesigns.net\/blog\/2010\/08\/04\/what-is-seo\/"},"modified":"2011-06-14T13:28:43","modified_gmt":"2011-06-14T19:28:43","slug":"what-is-seo","status":"publish","type":"post","link":"http:\/\/www.evolutionarydesigns.net\/blog\/2010\/08\/04\/what-is-seo\/","title":{"rendered":"What is SEO"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/www.evolutionarydesigns.net\/blog\/wp-content\/uploads\/2010\/08\/SEO.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"margin: 0px 10px 0px 0px; display: inline; border-width: 0px;\" title=\"SEO\" src=\"https:\/\/i0.wp.com\/www.evolutionarydesigns.net\/blog\/wp-content\/uploads\/2010\/08\/SEO_thumb.jpg?resize=244%2C196\" border=\"0\" alt=\"SEO\" width=\"244\" height=\"196\" align=\"left\" \/><\/a> When I work with clients or talk about what I do and services we offer through <a href=\"http:\/\/www.evolutionarydesigns.net\/blog\" target=\"_blank\">Evolutionary Designs<\/a>, I often get asked the question \u201cwhat is SEO?\u201d or \u201cwhat is search Engine Optimization?\u201d Once I explain, they ask \u201cwhy would someone want that and pay for that service?\u201d After answering so many times, I came to realize I never really talked about here. We never really go over what is and how it works. Today, I want to talk about the basics of SEO (<a class=\"zem_slink\" title=\"Search engine optimization\" rel=\"wikipedia\" href=\"http:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\">Search Engine Optimization<\/a>), the more important terms and subjects related to SEO, and why it is so important.<\/p>\n<h1>So What is SEO?<\/h1>\n<p>SEO simply means <strong>S<\/strong>earch <strong>E<\/strong>ngine <strong>O<\/strong>ptimization. Search engine optimization is how <a class=\"zem_slink\" title=\"Web search engine\" rel=\"wikipedia\" href=\"http:\/\/en.wikipedia.org\/wiki\/Web_search_engine\">search engines<\/a> create list of sites and is shown to a user that search for keywords. Search engines such as, <a href=\"http:\/\/www.google.com\" target=\"_blank\">Google<\/a>, <a href=\"http:\/\/www.bing.com\" target=\"_blank\">Bing<\/a>, and <a href=\"http:\/\/www.yahoo.com\">Yahoo!<\/a> create these lists based on relevance of the site and those keywords. The search engines determine the order of the search based on a complicated algorithm and they are constantly changing those rules. In other words, SEO rules from five years ago may not be relevant to today\u2019s rules. Search Engines rules change so much, you have to keep up with SEO news and check on sites such as <a href=\"http:\/\/googlewebmastercentral.blogspot.com\/\">Google\u2019s Webmaster Blog<\/a> and <a href=\"http:\/\/www.mattcutts.com\/blog\/\" target=\"_blank\">Matt Cutts&#8217; Blog<\/a> daily. SEO companies spend a lot of time and money keeping up date on the latest rules and any hints Google will give them to help give their clients better search results.<\/p>\n<p><strong><span style=\"color: #ff0000;\">Note:<\/span><\/strong> <strong>The Definition of Search engine optimization (SEO) is improving the visibility of a web site or pages of a site in search engines. SEO uses a natural (organic) process to help create better results.<\/strong><\/p>\n<p>Search Engine Optimization and Online Marketing Terms:<\/p>\n<ul>\n<li>SEO \u2013 Search Engine Optimization<\/li>\n<li><a class=\"zem_slink\" title=\"Search engine marketing\" rel=\"wikipedia\" href=\"http:\/\/en.wikipedia.org\/wiki\/Search_engine_marketing\">SEM<\/a> \u2013 Search Engine Marketing<\/li>\n<li><a class=\"zem_slink\" title=\"Social media optimization\" rel=\"wikipedia\" href=\"http:\/\/en.wikipedia.org\/wiki\/Social_media_optimization\">SMO<\/a> \u2013 Social Media Optimization<\/li>\n<li>SMM- Social Media Marketing<\/li>\n<li>SERP \u2013 Search Engine Result Pages<\/li>\n<li>PPC \u2013 <a class=\"zem_slink\" title=\"Pay per click\" rel=\"wikipedia\" href=\"http:\/\/en.wikipedia.org\/wiki\/Pay_per_click\">Pay Per Click<\/a> Advertising<\/li>\n<\/ul>\n<h2>What Do I Need to Know About SEO?<\/h2>\n<p>Website owners should be aware that SEO is not a one time job, but is an ongoing process that takes time to build a solid SEO Strategy, implement, and maintain your keyword rankings. Most businesses and website owners who market their site through SEO maintain two strategies of SEO work on their sites. Those strategies are On-Page and Off-page SEO.<\/p>\n<h3>On-Page SEO<\/h3>\n<p><a href=\"http:\/\/www.famousbloggers.net\/on-page-seo-tips-drive-organic-traffic.html\" target=\"_blank\">On-Page SEO<\/a> is writing your content so the search engines can find your web pages, when someone is searching for keywords related to your content. On-page SEO includes;<\/p>\n<ul>\n<li>Keyword research<\/li>\n<li>Interlinking of web pages to relevant content from other pages<\/li>\n<li>outlinking to relevant sources other than the same site. Such as using <a href=\"http:\/\/en.wikipedia.org\/wiki\/Wiki\" target=\"_blank\">Wiki Pages<\/a> to support or define a word the readers may not know.<\/li>\n<\/ul>\n<h3>Off Page SEO<\/h3>\n<p>Off Page SEO is a strategy that website owners implement once the site goes live. This strategy is all about <a href=\"http:\/\/en.wikipedia.org\/wiki\/Methods_of_website_linking\" target=\"_blank\">linkbuilding<\/a> by getting others sites to link back to your site. So basically, off page SEO is all about popularity and influence the more influential and popular site is, the higher your sites page rank will be. In order to gain the page rank and popularity, you need to increase the number of websites that links back to you. This is not as easy as it sounds. You can not go out and by link backs or do a \u201clink to me and I\u2019ll link back to your site\u201d link swap. Google hates reciprocal linking, but loves unilateral (one-way text links) links to your website. You can build links by;<\/p>\n<ul>\n<li>Link exchanges \u2013 Free blog role links. Paid link exchanges are frowned on by Google and other search engines. Do this sparingly<\/li>\n<li>Article Directories \u2013 There are thousands of directory services for submitting your articles. Some are high page rank and free. But some of the high page ranks charges for these services.<\/li>\n<li>Forums \u2013 There are online message boards for almost every niche. Spending time building trust and influence on these sites will get people clicking on your website links back to your sites. Make sure to fill out your forum signatures with links back to your site.<\/li>\n<li>Commenting on niche related sites \u2013 <a href=\"http:\/\/http:\/\/www.famousbloggers.net\/buld-traffic-through-comments.html\" target=\"_blank\">Commenting<\/a> on 20 \u2013 30 niche related sites daily is a great way to build <a class=\"zem_slink\" title=\"backlinks\" rel=\"homepage\" href=\"http:\/\/www.one-way-links-now.com\">backlinks<\/a> and build traffic back to your site. <strong><span style=\"color: #ff0000;\">NOTE:<\/span> Look for sites that are <a href=\"http:\/\/en.wikipedia.org\/wiki\/Nofollow\" target=\"_blank\">DoFollow<\/a> and <a href=\"http:\/\/comluv.com\/news\/building-traffic-through-commentluv\/\" target=\"_blank\">CommentLuv Enabled.<\/a><\/strong><\/li>\n<li>Bookmarking sites \u2013 Submit your sites to bookmarking sites, such as <a href=\"http:\/\/www.blogengage.com\" target=\"_blank\">Blog Engage<\/a>, <a href=\"http:\/\/www.mmosocialnetwork.com\/\" target=\"_blank\">MMO Social Network<\/a>, <a href=\"http:\/\/www.designgizer.com\/\" target=\"_blank\">DesignGizer<\/a>, <a href=\"http:\/\/www.bloggerden.com\" target=\"_blank\">Blogger Den<\/a>. Everyday, new bookmarking sites are popping up. Choose sites that have higher page ranks and may be a benefit to your site. In order to truly benefit from these sites, you need to spend time and network with other bloggers by commenting on their sites, and voting on their submissions.<\/li>\n<li>Online communities \u2013 Online communities such as <a href=\"http:\/\/www.bloggerluv.com\" target=\"_blank\">BloggerLuv<\/a> is a great way to network. This site is a DoFollow site that allows you to submit your blogs, websites and articles. BloggerLuv is also a great place to hang out and make friends and get help with issues on your sites and help you build a better blog.<\/li>\n<\/ul>\n<h2>Final Thoughts<\/h2>\n<p>When I am working with a client either doing the SEO process or just consulting, in most cases, I generally recommend a mixture of on and off page SEO. For the sites I maintain or own, I concentrate mostly on-page SEO and work on off-page by commenting daily on niche related sites and using social bookmarking sites for off page SEO.<\/p>\n<p><em>Image Credit: <\/em><a href=\"http:\/\/www.sxc.hu\/photo\/1287370\"><em>sachyn<\/em><\/a><\/p>\n<p><input id=\"gwProxy\" type=\"hidden\" \/><\/p>\n<p><!--Session data--><input id=\"jsProxy\" onclick=\"jsCall();\" type=\"hidden\" \/><\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"zemanta-pixie-img\" style=\"border: medium none; float: right;\" src=\"https:\/\/i0.wp.com\/img.zemanta.com\/pixy.gif\" alt=\"\" \/><span class=\"zem-script pretty-attribution\"><script src=\"http:\/\/static.zemanta.com\/readside\/loader.js\" type=\"text\/javascript\"><\/script><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When I work with clients or talk about what I do and services we offer through Evolutionary Designs, I often get asked the question \u201cwhat is SEO?\u201d or \u201cwhat is search Engine Optimization?\u201d Once I explain, they ask \u201cwhy would someone want that and pay for that service?\u201d After answering so many times, I came [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[30],"tags":[1491,538,560,545,344,561,216,1487,544],"class_list":["post-1130","post","type-post","status-publish","format-standard","hentry","category-seo","tag-google","tag-linkbuilding","tag-matt-cutts","tag-off-page-seo","tag-on-page-seo","tag-search-engine-marketing","tag-search-engine-optimization","tag-seo","tag-what-is-seo","entry","has-post-thumbnail"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pJPdG-ie","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/posts\/1130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/comments?post=1130"}],"version-history":[{"count":0,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/posts\/1130\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/media?parent=1130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/categories?post=1130"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.evolutionarydesigns.net\/blog\/wp-json\/wp\/v2\/tags?post=1130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}